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my next speaker needs no introduction unless you are david letterman yes your, guest needs that introduction more often than not guest speaker, introductions miss the mark as they are riddled with basic bio, points lack emotional intensity and sometimes people just say the speaker's, name and fail to create any momentum, whatsoever in this video we look at a proven, four-step formula to deliver a memorable speaker introduction that will, captivate your audience hey i'm Riaz Meghji, founder of the every conversation counts platform, this is the channel that helps you present with confidence, maximize your impact and connect authentically with your audience, on camera and on stage if you're new here subscribe to the channel and hit, the bells you are the first to know when new content is released, every week if you are the mc host or facilitator of any in-person or virtual, event you have a vital role the mc's job is to, keep the audience engaged intrigued and constantly connected to, the speakers and the ideas coming their way yes the, speaker is important but the audience is an even higher, priority especially given the desire for human, connection in a virtual setting they need to have a reason to listen, what are they going to get out of the experience, they need to understand why the next speaker is the authority, and why it's important to hear this message now for years i've tested, different ways to set speakers up for success as, the host and mc on television shows leadership, conferences and for several years as the host of, tedx vancouver the next time you are asked to introduce, a guest speaker consider this proven four-step formula, as host you want to efficiently establish credibility, this builds trust with the audience that the speaker they are about to listen to, is the authority on the topic being covered here's where you can briefly, infuse bio points to accomplish this while, still captivating your audience with some type, of story once again this was an example at a, previous tedx vancouver showcase and the intro was for a popular doctor, our next speaker is a neuroscientist and physical therapist that studies how, human behavior has the power to change lives what makes, her feel relevant it was a defining experience when she, started her work as a physical therapist she worked with a young man with a, severe brain injury and despite her best efforts she could, not help him recover realizing she didn't know enough about, the brain she then quit her job to return to, school for her phd in neuroscience this led her to her current journey here, to discuss how everything you do changes your brain, please welcome dr lara boyd the audience applauded and now they're, connected to the human moment that she experienced, they still recognized she had the phd that showed the, credibility and she was set up for success, by the way her ted talk your brain will not be the same, is awesome and it's popular it's got 27 million views, if you as the mc want to captivate your audience with the introduction, start here minimize the use of the speaker's basic bio points, the audience can find that information on a website or event program, your goal is to humanize the speaker by finding the story that connects the, event's theme to the audience's needs how do you find, the right story well reach out to the speaker or, speakers beforehand if there are multiple speakers you can, ask them all the same question and then create a constant thread with your, introductions that delivers a fun narrative now, directly connecting with the speaker ensures two things one you're telling a, story that is impactful but two you don't take away from the, content that speaker might be delivering in their presentation now here's an, example of an introduction that was used during a, previous tedx vancouver showcase the theme of the showcase identity and i, reached out to all of the speakers and asked them, one question what makes you feel relevant, then i asked them to tell me the story of the conversation when they realized, their true identity now this was a fun example for, all of the speakers but one in particular was speaker scott jones who, is a friend from the tv industry and his intro went like this, our next speaker is a tv host and digital media thought leader whose, mission is to be a distinguished voice for geeks, and gamers around the world when return of the jedi, came out in 1983 scott remembered a neighbor a grown man, who had a family a man who was an engineer in the, military a man that took him and his brother to go see that movie, along with his younger son on the drive they discussed many things including, their hopes for the movie it was the first time he felt the things, he was saying had relevance and it was okay to love whatever it is, you love here to share his take on the, conventional bucket list please welcome scott jones now this was, a fun intro it was personal it was delivered with, urgency to connect with the audience on a human level, great applause from the audience and scott a great guy crushed his talk that, day next point be concise less is more, as host efficiently build that speaker up and then, let the speaker hit the ground running you want to try and land, your intro time around 30 to 45 seconds so you can create anticipation, and leave the audience wanting more remember brevity, is your audience's best friend finally end, with their full name as soon as the audience hears the speaker's full name, it's almost instinctual they will begin their welcoming applause, this is a common trap in introductions where hosts say the speaker's full name, and they still have about three or four more lines to read make the, speaker's full name the last thing you read in the, introduction it's as easy as working through the personalized intro and then, having your last line be please welcome and then say their first, and last name these details go a long way with your, audience especially when they are being asked to pay, attention for several hours humanizing your speakers with a great, story especially in the virtual setting is important given the digital, medium makes human connection that much harder this four step formula, will allow you to break away from a straightforward forgettable, speaker setup and instead get creative and have fun customizing each, introduction most importantly your audience will be, engaged with the content and love you for the effort you put in to enhance, their experience what are some of the best, speaker introductions you've ever seen share your best ideas and tips, in the comments below for more ideas on building human, connection you can download the free guide the five secrets to making every, conversation count that link can be found in the, description thanks for watching this video for more ideas on how you can, project confidence when presenting and tips on, minimizing those filler words check out these videos if you like this, one hit the like button subscribe to the channel and let me know, which tips you found most useful we'll see you in the next video
